Brand Identity & Digital Strategy for an Education Platform

Brand identity, website visuals and Meta Ads creatives developed for an EdTech platform promoting remote career courses in Ukraine.

Client

Educational platform (EdTech) • Ukraine

Date

November 14, 2023

Role

Brand Identity, Brand Book Design, Website Visual Design, Meta Ads Creatives

Key Focus

Ecommerce Growth & ROAS

Project Breakdown

Project Goal

The main goal was to create a cohesive visual communication system for the online educational platform and prepare creative assets for advertising campaigns focused on generating leads for remote career courses.

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What We Did

Developed the brand book and visual identity
Created a visual system for the website
Designed creatives for Meta Ads
Adapted the design for digital communication
Worked on the visual presentation of educational programs

Process

Brand Analysis & Positioning

Analyzed the target audience and platform direction
Developed the visual positioning of the brand
Worked on the style and structure of digital communication

Brand Book & Visual Identity Development

Created the core visual identity system
Defined the color palette, typography, and visual elements
Prepared the brand book for further digital communication
Built a unified visual style for the platform
All graphic elements and visual materials were illustrated manually by the designer according to the brand’s visual style

Website Visuals & Digital Materials

Worked on the visual structure of the website
Created a clean and adaptive design style
Adapted the visual communication for the educational platform
Prepared design assets for digital environments

Meta Ads Creatives

Developed advertising creatives for Meta Ads
Created visuals focused on generating leads for remote profession courses
Tested different advertising formats and communication approaches
Adapted creatives for different audience segments

Results

Developed a complete visual brand identity
Created a brand book for digital communication
Prepared creative assets for Meta Ads
Built a modern visual style for the platform
Established a foundation for further promotion of educational programs

Client Feedback

“The team helped us create a cohesive visual identity and digital communication system, including website assets and advertising creatives for promoting our educational programs.”